Access gifts and promotions with RFID technology

The jacket Bright Bmbr Rochambeau is the first product using Janela Avery Dennison solution RBIS, our lizada con la Pla taforma EVRYTHNG Smart Products, to make intelligent products with RFID, NFC or with barcode labels,,es,the jacket is authentic and the customer has not already redeemed a gift,,es.

A limited number of consumers in New York used a smart jacket with near field communication designer Rochamnbeau to access dinners, and art galleries, nightlife and fashion shows, also receive gifts from participating retailers. Bright clothing Bmbr the internet of things is the first of a series of products that will implement the solution Janela, de Avery Dennison Retail Branding and Information Solutions (RBIS) and platform products intelligent software company Evrythng.

The limited edition jacket, released in October, autumn / winter it sold only during the campaign. Companies involved Evrythng use the software to provide services to users based on reading the NFC or QR code on the platform Evrythng.

The jacket has NFC and QR tags that allow those who read view content that includes product information, restaurant reservations, access to nightclubs and more. The labels are hidden in a pocket with zipper on the left sleeve. Each tag has a tag NFC Avery Dennison a unique identification number associated with the digital identity of the jacket on the platform and Evrythng and is designed so that it is not contrary to the aesthetics of the garment. The label is removable and combined with jacket artwork.

Consumers who buy the jacket does not need to download the application; instead, They can simply read the NFC tag with an Android phone with NFC, or read a QR code, using a web-based scanner (without the need to download an application) to redirect to the website where you can relate the jacket labeled with themselves and their transactions in a particular business. Several companies, even nightclubs, galleries, restaurants and fashion shows, participate in the limited implementation. New stores that sell jackets Stand, They are located in Union Square, as in Brookfield Place and Columbus Circle in New York.

The first time an individual reaches the jacket with one of the local retailers, that person can receive a gift to scan your tag to provide a mobile ticket is then scanned by employees at each location. So, can confirm that la campera es auténtica y que el cliente no haya ya canjeado un regalo.

At the end of the promotion, the person wearing the jacket can use the garment as a ticket for the parade 2017 Rochambeau. There, You can see the new clothing brand launched by.

The jacket is a limited edition that aims to test the technology with the public. "US (Avery Dennison EVRYTHNG y RBIS) We share the vision of products that come to life digitally ", says Andy Hobsbawm,Evrythng co-founder and marketing director. "The world has reached a new era of connectivity, and smart jacket is a manifestation of that ".

"A growing number of brands already use RFID EPC" to manage inventory or provide benefits to customers in the store, says Francisco Melo, RFID Global Vice President and General Manager of Avery Dennison.

After the implementation of Bright Bmbr, Hobsbawm says, Avery Dennison RBIS and Evrythng hope to provide various products online. "It has been helpful to see the possibilities offered by this technology", says, "And have it adapted in smart jacket". Rochambeau launch, what they call, the thinking cap, focused on bringing intelligence to those who use it, wherever you go.

The cap is made of merino, informa la empresa, and will incorporate NFC tags and QR. When the user scans the QR code on the label, you can see information content partners on the website. The experience was designed for mass cultural centers and will focus on cities like New York, Paris, London and Tokyo. As users walk the streets of cities and near their cell to the label of the cap, this will provide content related to tours of the city, podcasts of urban culture. What users will also receive local news.